What is SEO?
When building a website geared towards generating AdSense income, a site must do two things well. The first, and most obvious, responsibility is to create a website or blog full of content that is unique (meaning not copied and pasted from another site), interesting/well-written, and updated regularly. People have no use for a copied site with no useful content that obviously is built around a money-making ad program.
The latter thing a site or blog must do is put themselves in the right situation to be found. If your blog or website has something that needs to be found and read by patrons across the internet, it is just as much your job to make it available to them as it is theirs’ to find it. As mentioned briefly before, search engines, like Google, have a set formula on how they bring back results from queries on their programs. To properly take advantage to this code, more and more sites are ensuring that their sites use Search Engine Optimization (SEO for short.)
Search engine optimization is a technique that sophisticated web owners have been using for quite a while now. When search engines review whether or not to include a site into their index, they look a varying amount of factors included but exclusive to keyword density, proper coding, good presentation, and a sound structure. Sites without some, or all, of these items in shape can find themselves blacklisted, temporally, from Google.
How does this pertain to AdSense? Simple, if people can’t find your site on a search engine, how can they click your ads and make you money?
The easiest way to check whether or not your site can be found on Google is to use their free program, SiteMaps. SiteMaps gives feedback on whether or not sites are properly optimized for searching and can point to problem areas. It won’t solve all of your SEO problems, but it is a good start.
We’ll discuss SEO and benefiting from it more in the future. For now, read up on what good SEO is and try to tailor your site towards those principles.
Filed under: AdSense for Beginners
