Adsense Now

The biggest mistake a website owner can make once he or she is accepted into the AdSense program is to think that all that needs to be done to make money is to grow traffic. It is true, of course, that having more people visit the blog or site will result in a greater possibility of clicks or leads being made, but there are ways to increase this probability even higher with the simplest of gestures. This blog post will cover the most basic, yet very important, of actions to ensure a higher revenue; ad placement.

In marketing classes, ad placement is usually a topic discussed at large lengths. Many companies have good products that would appeal to certain people, but it is the company’s job to ensure that their potential market knows about their product. In much the same way, websites and blogs have the responsibility of making sure that people can see their ads and find them without looking for them. Because AdSense is being used, one does not need to worry about advertising the right products. Google will do that for you.

First things first, to put AdSense into a site or a blog, one only needs to copy the coding given by Google into their site’s HTML. This may sound complicated to an internet newcomer, but in reality it isn’t. Google has good instructions on how to insert and use their AdSense. Just make sure you save your original coding in Notepad or Word before saving, always keep backups, and you’ll be fine.

Remember that Google allows a variety of different banner sizes and lengths that can be placed anywhere on your blog or site. Experiment around a little and try putting it in different places. Make sure that the ad is a) instantly viewable when one opens the site and b) not intrusive to the point where someone is drawn away from the site. Have friends and family look over the design if you do not trust your own opinion. Just make sure your ad is placed right.

We’ll talk about various coding details and other advanced material later. For now, try following Google’s tips and place the ad the best you can.

Filed under: AdSense for Beginners