How Much AdSense Earns - Part 1

We’ve gone over a lot of the basics behind AdSense but have left out one major factor that I am sure everyone is concerned with; making money. That is, how much money can be made by getting clicks and impressions?

The first thing I’ll say is to not depend on your AdSense earnings to help you out with major payments for a while. Don’t spend an extra hundred dollars that you don’t have because you think your AdSense account will make that much for sure. Wait until the money is in your account and then go ahead and spend it. AdSense income, at least in the beginning, should be seen as something extra that you can splurge or save with.

That being said, each click you receive on your website will make you money. So will each impression. As one should expect, one or two clicks will not be enough to make a good amount of money. In fact, more often than not, clicks are worth only a few cents each. Google gets paid a certain amount, called cost per click, by publishers. This amount that Google gets paid determines the amount you, in turn, get paid as well. If the advertisers pay more, you make more.

This means that ads that are in high demand, ones with commonly used and asked-for products, are probably going to make more money than the less common ones. Keep that in mind as we go further into our learnings of AdSense here.

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