Adsense Now

When I first used ads to generate revenue on my websites, I had no idea what AdSense was. The tool I used was Commission Junction. And while Commission Junction offered a variety of good sites to advertise, such as eBay and Amazon, it didn’t place targeted ads like Google did. And there wasn’t much choice in what sort of ad to display.

Thankfully AdSense is much more publisher-friendly, as it allows users a variety of different options and changes to make ads more attractive to click. One of the biggest decisions that you will end up making is what type of ads to use. Traditionally, internet ads were big banners that displayed a combination of pictures and text relating to the product or service being advertised. More recently, however, a growing number of AdSense users have been able to just display text ads.

Text-based ads are less intrusive and, for the most part, flow better with the tone and direction of a blog. They are hardly distracting as banner ads can be. The bad part about them, however, is that they can sometimes go unnoticed. After all, who is going to click on an ad that they don’t see or can’t find?

Banner ads don’t have that problem at all. These ads are usually the first thing one sees when entering a website and they ensure that the user will have a chance to decide whether or not it appeals to him. But as mentioned before, they can also turn away traffic by making them feel like the ads are more important to the site owner than providing credible content is.

So how should you choose between the two? There is no easy answer to that question. But we will discuss different methods to test the waters and find which method best fits your site in future posts. For now just pick one and see if it works out. Good luck as always!

Filed under: Tips & Tricks