Ad Placement is Important!
When it comes to using AdSense, no small part of changing or displaying the ads should be overlooked. Colors should be coordinated to match the site you own. Link styles should be changed to fit what your viewers would like to see. Sizes should be manipulated to get the best reaction. And most importantly of all, the ads should be placed in a spot where they are non-intrusive and easy to see, as we discussed before.
But what we didn’t talk about before are some of the more intricate options Google offers to website owners to place their ads. Instead of just having simple options like top and bottom or left and right, a website owner can put their AdSense ad pretty much anywhere. You see, AdSense ads are implemented onto sites through HTML code that is inserted right into your site or blog’s HTML. And if you know your HTML, you know that this allows you to put the ad pretty much anywhere.
If you don’t know your HTML, however, don’t worry. As always, Google is happy and ready to help the users who don’t use the web as much as others. They have specific instructions on how to place the HTML into certain sections to get good results. For example, one style allows a user to put his or her ad directly in between blog posts, that is the newest post and the second-to-newest posts. This allows users to see the blog after they have read the content.
Placement is important and can crucially affect how many clicks and how much revenue you make. Follow some easy instructions and do some fiddling and you should be upping your earnings in no time.
Filed under: Tips & Tricks
