Adsense Now

When I was a bit newer to Adsense, I can’t count the number of times I had been scared of being banned from Adsense so I read the TOS thoroughly. I was especially careful not to accidentally click on my own ads while tweaking the page or something similar. I heard from someone I know that his account got suspended when he already got almost $100 in it, ready to withdraw. Well now, I don’t have to worry about accidentally clicking on ads and neither does everybody else. Apparently, Google sent out emails to some of the publishers (I didn’t get any, perhaps they’re only emailing a select few). These publishers choose to break the Non Disclosure Agreement and reported that Google has now reduced the clickable area of their ads. This means when before, clicking on the area around the URL itself would suffice, now the visitor would have to click directly on the URL. See the diagram below:

Google, in their email, said that was done so that the value of the ads will increase. If the visitor is diligent enough to find the right URL to click, that means the chances of the visitor to be converted is high. When conversion is high, all the better for the advertiser. With this scheme, the possibility of the amount per click becoming better is high. So bottom line is, this is a good change if visitors have been clicking on your ad on purpose, a bad one if all this time the clicks have been accidental. It’s too early to judge the change yet, we still don’t know whether the whole deal will actually affect publishers’ earnings. All I know is that what used to be a pitiful handful of clicks for me now turned out to be less than it already is little.

Source: Problogger

Filed under: AdSense News