Adsense Now

A few days ago, I was staring at one of my blogs and noticed something different about my Google Adsense units. There are inexplicable up and down arrows on my skyscraper, which I had clicked, mind you, brushing off the chance that it might also be against Google Adsense TOS to do so. After all, wouldn’t YOU be curious if a scroller suddenly appeared on YOUR ads? After a while, however, when I refreshed the page, the scroller was gone. I’ve had similar experience, this time with the words “Show More” at the bottom as a clickable link.

I’ve never paid much attention, since I thought they were there to stay for good. But apparently, as it turns out, Google’s alternating on testing between the scrollers and the link at the bottom. I had not bee able to spot either since so I can’t present you with screen caps. However, James from PinoyMoneyTalk has been able to take screen shots as well as a video demonstration of the arrow scrollers. Seems like Google’s testing out which ones would elicit the more positive response and perhaps, which one looks better on the ad units. If you ask me, I rather like the up-down, left-right scrollers — they look classier in my eyes.

We all know Google’s improving and adding more features to Adsense all the time. One blog, Make Meaning, conjectures on where Google got this idea. While it’s not so ingenious that one can shout intellectual property theft at first glance, according to the aforementioned blog, Google might have gotten an idea from Baidu advertisements. Baidu advertisements use a tab ad feature which, in essence, is very similar to the scrollers and “Show More” link Google seems to be testing. Head over to the blog for a screenshot.

Filed under: AdSense News