Adsense Now

Aside from the AdSense scrolling ads feature which seems to be in its beta phase, AdSense is also testing out another new addition to its range of features. As a publisher, wouldn’t you prefer it if you have (almost) full control of what ads appear on your web sites? There was this one time when I showed my mother my blog and she was absolutely horrified because an advertisement for a dating service showed up on my skyscraper image banner and my blog has nothing to do with dating services at all. Whereas before, AdSense only offers the competitive ad filter, they’ve extended the feature so that publishers could take full control of targeted ads to their web sites.

This means one cannot exactly filter out anything they want in contextual non-targeted ads so you might still get some ads you don’t really want to show. However, this is one step into total advertisement control. Basically, AdSense is starting to offer the Ad Review Center panel to their publishers. This has reportedly already been made available to several publishers with the intention of spreading the service to the rest of the publisher populace over time.

In the Ad Review Center, all of the targeted ads will appear before they’re published on your web site. You have two options — to auto-allow the ads or to choose to manually approve them. You better hurry though, because Google gives you 24 hours before the targeted ads appear on your web site. When you reject a targeted ad however, you’re required to give a reason which the advertiser would also be shown and be made aware of. The reasons with which you can reject ads include: competitor ads, Ads from companies with which you’d rather not be associated, visually unappealing or inappropriate ads and ads which attack your stand as a publisher.

Filed under: AdSense News